It’s Catalog Proofing Time!

As you may imagine, when your company operates exclusively through a catalog and online store, the accuracy of content that we put out there is VERY important to our customers. Every four or five weeks, a team of people from Connecting Threads come together to look meticulously over the pages of our upcoming catalog, and make any last minute changes that may arise. While there are still little typos that sneak through the cracks once in a while, we do our best to make sure that every i is dotted and every t is crossed.

Who edits the pages you ask? Our editing team is compiled of people who are thoroughly involved in each step of the catalog development process. Jenna, our catalog manager, is constantly coming in and out of the meeting while she picks up pages with edits and corrects typos at her desk. Katrina, our graphic designer, looks for edits pertaining to the graphic elements and layout. Alisha, our marketing director, looks for grammatical edits, problems with punctuation, and generally just makes sure that everything makes sense. Jenni, our art director and fabric designer, looks for photography issues, page discoloration, and helps direct layout changes as they are needed. Finally, Teri, the brand director for Connecting Threads, gives the pages one final seal of approval before they are sent to the printers and later arrive in your homes. When all is said and done, the entire process of editing the final catalog pages takes about two hours. Given how long the meeting lasts, and how very important it really is, it’s easy to understand why we all come equipped with full mugs of coffee and our favorite reading glasses!

We hope you enjoyed this little peek behind the scenes! If you ever have any questions about how things are done around here, we hope that you’ll ask! When you love your job as much as we all do, it’s fun to talk about the different things that we do. 🙂


  1. Eileen - April 18, 2013

    I have placed several orders from your catalog and have NEVER been disappointed with the results. You guys should pat yourselves on the back for a job well done!

  2. JeanneSue - April 18, 2013

    a long time ago, I worked for a direct sales needlework company. Twice a year a new catalog was released. The best part was stitching the display pieces, my job title was sale support and crossstitcher!

  3. Joy Gross - April 18, 2013

    Nicely done 🙂

  4. Jenna - April 19, 2013

    Thanks Eileen! What a nice compliment. JeanneSue, that’s cool that you used to work for a similar needlework company. Joy, hello!

  5. Ada Funnell - April 27, 2013

    Job well done!!

  6. Sam - April 28, 2013

    I have signed up online to receive a copy of your catalogue but for some reason I never get one! I would love to be able to sit and read and have a look at it.