Behind the Scenes of a Catalog Photoshoot

You might remember a previous post, “Behind the Scenes at Connecting Threads: meet Jenna, the Catalog Manager” where I talked about my job and what I do. Well, this blog post is kind of an extension to this. I’ve taken over doing the quilt photography from Jenni, our fabric designer. Styling and shooting quilts is definitely a team effort, and it takes quite a bit of planning, styling, and patience. We have a new team member, Dawn, who is a co-stylist and creative location scout. Together we search out locations that we feel fit the collection well. We also gather appropriate props and style each photo that you see in our catalog and online. John is our photographer, and Anna is our assistant photographer. Together we make these photos look as inspiring as possible.

Here are some photos from our latest collection with quilts sewn up in Hampton Hues, followed by the real photos that are showed online and in our catalog.


John shooting with beautiful, natural lighting from the window.


We check the photos in a program called Camera One and then make any adjustments.


The color card on this Melon Bliss quilt is used for making sure all the colors are balanced in post production.


In color correction, the photographers make sure the photo matches the fabric. This is very important because what you see in our catalog is as closely matched to the real fabric as possible.

Here is the Melon Bliss Kit shot after all the work has been done!




This is what we call a quilt stack glamour shot. This photo was shot with my iPhone camera.


Here is the photo after re-styling and color correction (post production) have been completed.

All in all these shoots are very detailed and our goal is to convey the personality of each collection. We have a lot of fun during these shoots, but it’s definitely hard work for all of us. Thanks for reading. Watch for more behind the scenes blog posts from our catalog shoots coming soon!



  1. Kelly O. - April 14, 2014

    this was a very interesting post… I love a behind the scenes view sometimes. Makes you appreciate all the work that goes into a product! thanks so much for sharing!

    • Jenna - April 15, 2014

      Thanks Kelly!

  2. Ann - April 14, 2014

    Very interesting! Having had a photo shoot at my house once, I know it takes hours and lots of skill and patience. You all do a great job!

    • Jenna - April 15, 2014

      Thank you Ann!

  3. Jenni - April 14, 2014

    Nice post Jenna! I’m sure gonna miss doing photo shoots with you all!

    • Jenna - April 15, 2014

      me too Jenni, me too. 🙁

  4. ivy gabbard - April 14, 2014

    I would like to get catalog

  5. Maria Laurence - April 14, 2014

    The catalogs are beautiful, I keep every one I receive for inspiration.

    • Jenna - April 15, 2014

      That’s so sweet Maria, so glad you enjoy the catalog. 🙂

  6. Amanda Best - April 16, 2014

    I keep all my catalogs, too!
    You all do such a fantastic job!
    Great post!

  7. Sandra - April 21, 2014

    The photos of the quilts are of excellent quality.


1 Trackback