Meet Alisha, the Marketing Director for Connecting Threads

Hi, I’m Alisha! I think of my job as being the eyes, ears, and voice of Connecting Threads. I am the person who reads and responds to every comment on our Facebook page, every response to our blog posts, every tweet on Twitter…you get the picture. On a daily basis, I am conversing with our customers and fans through social media, over email, on the phone, and even in person. Everything I do in my role is structured around helping us communicate with you. Let me just say, I have the best job in the company.

I started with Crafts Americana Group (CAG) almost three years ago. When I was hired, I was responsible for all press and public relations for CAG’s three brands: Knit Picks, Connecting Threads and The Artist’s Club. In addition, I oversaw our online advertising efforts, blog outreach, and I occasionally designed graphics for the websites. About six months into my job, I added project manager to my job title, and also took on the role of creating and posting content to our social media outlets. Since then, I have been promoted to the marketing director of Connecting Threads where I oversee anything and everything to do with the website, social media, special promotions, advertising and more.

Apart from managing website launches, weekly newsletters, online and print advertisements, and social media campaigns, I have another very important part of my job that I love very much. I don’t know how many of you out there read quilting magazines and blogs, but all of us here at Connecting Threads love them. About two years ago, I started reaching out to the magazine editors and quilt bloggers in an effort to spread the word about our product, and offer fun giveaways to their readers. I learned almost immediately how amazing quilters are, and quickly became close friends with all of the bloggers and editors I met. Twice a year, I get to visit Quilt Market and meet with many of them face-to-face to talk about the new collections we have coming up, special promotions we are doing, and some of the quilts we have coming up.  Quilters are a unique breed. We are compassionate, caring, encouraging, and wonderfully excited about our craft. Remember when I said that I have the best job in the company? It’s because I get to talk to quilters all day long.

Teri, the Connecting Threads director, refers to me as our company’s cheerleader. Everything we do here at CAG involves teamwork, and I’m the one who puts together the project teams and rallies the troops! I think that’s why she calls me the cheerleader, but it might also be due to my spontaneous dance parties. I don’t know. Sorry for the blurry picture…we were actually dancing.

So much of my job is dependent on the help of others, and it’s because of that that I feel so blessed to have the most amazing co-workers (and friends). Every project, every campaign, every quilt that is designed, requires teamwork, and who better to form a team with than your friends?! When we say that Connecting Threads is a family owned and operated company, we aren’t kidding. I hope you love our little company as much as I do. Stay tuned for more of our staff’s blog posts in the near future so that you can discover everything that happens behind the scenes here at Connecting Threads!


  1. Mdm Samm - March 13, 2013

    Hi Alisha, I celebrate with you among many for being the eyes, ears and voice we have come to appreciate…You have such a gentle spirit and such a creative mind….I love the layouts CT put together it is really beyond anything we would ever expect… oping to see you for a long season….

  2. Deborah Hearn - March 13, 2013

    Loved reading your blog Alisha.
    Cheers to you and all you do! Debbie

  3. Stephanie - March 13, 2013

    I heart Crafts Americana and feel so lucky to work with you and to have met so many of your creative co-workers. Every work place needs spontaneous dance parties!

  4. Fran Vanderveer - March 13, 2013

    Recently Connecting Threads has ‘hit it out of the ball park’ with two different collections. One – Rhapsody of Reds which is gorgeous, and the second being the Neutral Love collection. I particularly liked the backing for this collection and recently took delivery of seven yards to add to my stash. It is absolutely top quality, a nice soft palette, with a perfectly proportioned design. WTG!!

  5. JYoti Nayak - March 13, 2013

    Hi Alisha: Loved knowing about you thru your blog. You echoed my sentiments regarding quilters. Every aspect of quilt-making, from planning a project, selecting fabric, consulting with friends and of course finishing the project, is like a thread that binds (pun intended!) us quilters all together. Keep on cheering!!!

  6. Connie - March 13, 2013

    Great to see photos of you Alisha, it is always so great to see all the new things with CT!!

  7. Alisha - March 13, 2013

    Thank you all so much for your wonderful and thoughtful comments. I can’t tell you how much it means to me!

  8. Barb - March 14, 2013

    As Marketing Manager, can you please do something about the policy of not shipping internationally? It is crazy in this day and age, especially when so many quilters worldwide rely on online sources for fabric and thread as retails shops close down or quilting is less well known in their country. Okay, so delivery to some places might be unreliable, but the customer should decide whether to order or not and take that risk. Delivery to Europe, Asia and Australia is reliable – eQuilter, Hancocks of Paducah and FatQuarterShop, to name just a few, seem to manage very well.
    Thank you.

  9. Alisha - March 15, 2013

    Hi Barb,
    The international shipping request is something that we have been working towards for a long time. While we are not there yet, we definitely are doing everything we can to make it happen. Please stay tuned – we will keep you posted as we continue to make progress.
    Thanks so much for writing!

  10. Joyvonne Chapman - March 18, 2013

    Hi Alisha,
    I love reading your blog.I love mystery quilts.
    Because no two turn out the same.I love playing with the parts I got maded. IS THE QUILT WHEN FINISHED LIKE THE sEVEN sISTER bLOCK?

  11. Alisha - March 19, 2013

    Hi Joyvonne – Thanks for writing!
    You can get the third and final part of the pattern here:

  12. Alisha - May 1, 2014

    Cool to meet you Alisha

    • admin - May 1, 2014

      Thanks Alisha! Great spelling on your name. 🙂