I love my job!! It’s by far the best job I’ve ever had! It’s creative, fun and fulfilling and I am very lucky to do what I do!!
I’m often inspired or have visions of patterns in my dreams, so when I wake I sketch them as to not forget them. Below is an example of me in inspiration mode:)
I generally have a broad idea of what it is that I want to design and most times I will try to start with the “focal print” which is the main print that will tie all the coordinates together. It is also in the beginnings stages that I develop the color palette that I’m wanting to use. But I also keep in mind the other collections slated within the same cycle, as well as previous and upcoming cycles to make sure I don’t duplicate a feeling or a color palette.
Overall, with each collection, there is a general template to follow:
- Have a focal, often times a secondary focal
- Have coordinating prints that vary
- From a variety of scales
- Condensed grounds to more open grounds
- Multi-colored prints as well as tonal prints
- A variety of movement from linear to tossed
- Light, medium to dark values
- Prints that work best for backings
My goal is to create a story with the collection.
I also pay close attention to customer requests and comments. I try my hardest to create something for everyone, as well as fulfilling requests that would reach a mass market.
I’m beyond elated that our top selling collection of all time has been my Rhapsody of Reds collection, with Symphony of Blues also in the top ranking. I think these collections epitomize designs and colors that are loved by so many different people, young and old, traditional and modern. A win win for everyone!!
Homefront was a fun collection to create, which is a retro throwback to the 1940’s.
Shimmering Frost was a twist on a previous collection before my time that did well.
This leads me to the topic of Quality Control.
We at CT take this very seriously. First, I feel very proud to work at a company that provides great style and design along with high quality goods for excellent prices. We do not want to put subpar goods out there, so we are on top of all aspects internally to achieve the highest quality. Checking strike offs starts the process, then I check production yardage to make sure it is the same.On all our re-orders which primarily apply to our Quilter’s Candy Basics, we have the factory send us swatches of new batches, so they stay consistent with previous printing runs of the same print/colors. As you can imagine, this is a very important step!
Once all strike offs are approved, the factory prints our sample yardage which is then sent to us to create all our sample quilts and kits for the upcoming catalogs.
In between designing the collections and overseeing the process I am also providing art direction for the photo shoots.
- Developing a theme and style for how to shoot each collection
- Researching and organizing the shoot locations
- Gathering and providing props
- Working closely with the Catalog Manager to go into a shoot with layouts already in mind that will work for the predesigned layout of the catalog
- Presenting and styling all the kits/quilts for Photography
- Working closely with Photography, directing each shot about layout, angles, lighting.
- After photo shoots, approving color corrections on all photos.
Below are some of my favorite photos.
I hope you’ve enjoyed learning all about what I do here at Connecting Threads! Stay tuned for more staff blog posts in the coming weeks.