14 comments » catalog, fun
Hi, I’m Jenna. I’ve been with Connecting Threads about 3-1/2 years now, and have the pleasure of designing and laying out the catalog. Some of my favorite things in the world are happy, bright and modern colors and designs. I was introduced to sewing when I was young, but I just started quilting when I got this job and have fallen in love with it. I love making modern baby quilts for my 3 year old daughter, and soon-to-be second child coming this April. Some of my current favorite fabric collections to work from are: Rhapsody of Reds, Quilter’s Candy Flannel, and our Quilter’s Candy Basics (because you can’t ever have enough coordinating fabrics!).
There are a lot of people involved in getting the catalog together, and it all starts with the design and production of our fabrics, up to a year in advance!
I work closely with Teri, our Connecting Threads director, who provides me with a general layout to work from in an Excel document. Each ‘cycle’ (as we call it, about every 6-8 weeks) includes a variety of new fabric collections, books, tools, batting, and thread. Once everything is laid out in InDesign, then comes the photography. I style the tools, thread, and fabric glamour shots along with Katrina, our web graphic designer, and Jenni, our fabric designer, styles the new fabric collections which are shot at different locations around Portland, OR from Bed & Breakfasts to our own in-house photography studio. Once the photography is complete, I’ll import the photos into the InDesign document, and adjust as necessary. I also make sure all the text is input correctly, from part number and price to book and kit descriptions. From there, the catalog gets printed and routed to a number of people who help proof the pages to make sure everything looks good. Then, the changes get made and are thoroughly checked.
Another very important part of the catalog process is touching up the photographs and adjusting the colors. Each fabric sku and photograph is professionally color-corrected by our photography team to match the real world colors of the fabrics reflect what you see in the catalog. Finally, when the catalog goes to print, the big printer in Maple Grove, MN strive to match our fabrics as accurately as possible. You can read all about my previous blog post doing a press check with the printers here.
Stay tuned for more of our staff’s blog posts in the near future so you can discover what happens ‘behind the scenes’ here at Connecting Threads!