Our panel of 15 judges comprised of quilt designers, quilters, merchandising and marketing folks voted for each collection using a closed-ballot system based on four categories: Personal Taste (how much the judge liked it/whether they would buy it); Marketability (how easy marketing efforts would be/whether the designer had a following); Salability (how well they thought the group would sell to our customers, based on our sales data of past collections); and Usability (how useable the designs would be for quilting).
It was a very close vote, making me glad that we used a numerical voting system. Please help me congratulate our winner, Virginia, and all of the wonderful finalists.
Laundry Day will be available as a Connecting Threads collection next fall.
*If I hear that any of the other finalists’ collections are available anywhere else, I will post it here to let you know.