Hi, I’m Alisha! I think of my job as being the eyes, ears, and voice of Connecting Threads. I am the person who reads and responds to every comment on our Facebook page, every response to our blog posts, every tweet on Twitter…you get the picture. On a daily basis, I am conversing with our customers and fans through social media, over email, on the phone, and even in person. Everything I do in my role is structured around helping us communicate with you. Let me just say, I have the best job in the company.
I started with Crafts Americana Group (CAG) almost three years ago. When I was hired, I was responsible for all press and public relations for CAG’s three brands: Knit Picks, Connecting Threads and The Artist’s Club. In addition, I oversaw our online advertising efforts, blog outreach, and I occasionally designed graphics for the websites. About six months into my job, I added project manager to my job title, and also took on the role of creating and posting content to our social media outlets. Since then, I have been promoted to the marketing director of Connecting Threads where I oversee anything and everything to do with the website, social media, special promotions, advertising and more.
Apart from managing website launches, weekly newsletters, online and print advertisements, and social media campaigns, I have another very important part of my job that I love very much. I don’t know how many of you out there read quilting magazines and blogs, but all of us here at Connecting Threads love them. About two years ago, I started reaching out to the magazine editors and quilt bloggers in an effort to spread the word about our product, and offer fun giveaways to their readers. I learned almost immediately how amazing quilters are, and quickly became close friends with all of the bloggers and editors I met. Twice a year, I get to visit Quilt Market and meet with many of them face-to-face to talk about the new collections we have coming up, special promotions we are doing, and some of the quilts we have coming up. Quilters are a unique breed. We are compassionate, caring, encouraging, and wonderfully excited about our craft. Remember when I said that I have the best job in the company? It’s because I get to talk to quilters all day long.
Teri, the Connecting Threads director, refers to me as our company’s cheerleader. Everything we do here at CAG involves teamwork, and I’m the one who puts together the project teams and rallies the troops! I think that’s why she calls me the cheerleader, but it might also be due to my spontaneous dance parties. I don’t know. Sorry for the blurry picture…we were actually dancing.
So much of my job is dependent on the help of others, and it’s because of that that I feel so blessed to have the most amazing co-workers (and friends). Every project, every campaign, every quilt that is designed, requires teamwork, and who better to form a team with than your friends?! When we say that Connecting Threads is a family owned and operated company, we aren’t kidding. I hope you love our little company as much as I do. Stay tuned for more of our staff’s blog posts in the near future so that you can discover everything that happens behind the scenes here at Connecting Threads!